With almost 10 years of creative services in the books, SimpsonScarborough needed a brand refresh that matched our attitude. Simply put, we outthink, outwork, and outplay the higher ed advertising industry.
An idyllic woods escape created by designers for the designers at heart — those who are going to notice things like the matchbooks, soap dispensers, and kerning.
When we were told we couldn’t make the whole brand campaign about Indy and Belle, centering the stories and deeds of Baylor heroes around the Sermon on the Mount did feel like the next best thing.
Services Creative Direction
Video Production Campaign Look & Feel Design Activation
What do you get when you combine a brand with 200 years of rich, quirky history and a creative team that sometimes digs in to the archives a little too deep? Their favorite project of 2024.
When Ezra Cornell himself titles the $5b capital campaign (To do the greatest good), it just makes sense to let Cornellians throughout time to speak for themselves.
Services Design Leadership
Campaign Look & Feel
Video Production
UI Design
Results $5.3b+ raised
200k alumni interactions
70+ countries represented
at virtual launch